The Full Picture Lab

Something feels off. Let's find out why.

One comprehensive lab. Two visits. One week. A health plan built for exactly one person: you.

The problem

You've been guessing long enough.

Maybe you've searched your symptoms at 2 am. Maybe another clinic handed you supplements and sent you on your way. If you still feel off, it's because nobody has looked at the whole picture. Fatigue, weight that won't move, poor sleep, brain fog, low drive — these are symptoms. The cause is in your labs.

Compare the panels

What actually gets tested — and what doesn't.

Most panels stop at the basics. Here's how the Full Picture Lab compares to a typical primary care physical and to labs billed through insurance.

Included
Conditional
Not included
Our approach
JW Holland
Flat cash fee. Every category, every time — no diagnosis code required.
For comparison
Typical PCP physical
Core screening labs. Anything beyond needs a separate order.
For comparison
Insurance-billed labs
Approved only when a documented symptom justifies the test.
Core blood count & metabolic panel
CBC, CMP, lipids, A1c
JW Holland
Included
Typical PCP
Included
Insurance-billed
Typically covered
Thyroid function
TSH, free T3, antibodies
JW Holland
Full panel
Typical PCP
Basic screen only
Insurance-billed
Full detail needs symptoms
Sex hormones
Testosterone, estradiol, FSH
JW Holland
Included
Typical PCP
Not included
Insurance-billed
Only with documented symptoms
Inflammation markers
CRP
JW Holland
Included
Typical PCP
Not included
Insurance-billed
Only with cardiac risk factors
Vitamin & nutrient levels
Vitamin D, B12
JW Holland
Included
Typical PCP
Not included
Insurance-billed
Often denied as routine
Cancer & organ-specific screens
PSA
JW Holland
Included
Typical PCP
Age / risk-dependent
Insurance-billed
Typically covered
What it costs
JW Holland
No insurance billing at all
What you pay
Flat cash fee of $608 — HSA & FSA accepted
What you get
Full panel across every category, plus a full-hour consultation and a marker-by-marker walkthrough
Primary care, in-network
Covered items only
What you pay
$0–$50 copay
What you get
Core metabolic and blood work; other categories need a separate symptom-based order
Primary care, full panel
Billed to insurance
What you pay
Copay, plus a potential full-price bill for anything denied
What you get
Same categories as JW Holland, but denied items become separate after-the-fact charges
Direct-to-consumer lab
No doctor involved
What you pay
Cash, comparable to the flat fee
What you get
Similar categories à la carte, but no consultation or interpretation

“Insurance-billed” reflects what typically gets approved when a documented symptom or diagnosis justifies the test — not what's covered as general wellness screening. Figures are general references, not a quote; actual costs vary by plan, deductible, and network.

The offer

The Full Picture Lab — $608

HSA & FSA accepted · No membership required

1

Visit 1 — The Full Hour

A full hour with a provider who actually listens. Your history, stressors, sleep, and daily life — then a comprehensive lab draw that goes far beyond a standard panel. Most patients tell us it’s the first time a provider has asked these questions.

2

One week

Your results come back. We study them before you do.

3

Visit 2 — The Full Picture

A thorough walkthrough of every marker in plain language, and a personalized plan built around your body, your life, and your goals.

One hour to enhance the next 10 years of your life.

What we look at

Beyond the standard panel

Hormones

Thyroid

Metabolic Markers

Inflammation

Nutrient Levels

And more

Who this is for

This is for you if…

You’re tired all the time

The scale won’t move no matter what you do

You don’t sleep well or never feel rested

You feel foggy or flat

You just know something’s off and you’re done guessing

Patient stories

200+ Five-Star Reviews

I have been going to JW Holland for a couple of years now. What the staff have helped me over come with hormonal balance and weight management has truly changed my life. As a mother, grandmother, RN I had put myself last in feeling and looking good. ALL of the staff are AMAZING, they are never rushed, they truly take their take and LISTEN to your needs. I can not recommend them enough! You will absolutely LOVE what they will do for you!
A

Angela Ragsdale

Google Review

I spent a long time struggling with my weight and the ability to lose that weight…I was repeatedly told I needed to try harder and eat less…in spite of having gained 4lbs on a liquid diet, this left me frustrated and hopeless like so many others. My first appointment with JW Holland was different in every way it possibly could be. I left feeling hopeful and confident that I would see results. Their customer service from Keri Jo to John himself was unprecedented. I have now lost close to 50lbs and I not only feel confident in my weight loss but feel like I'm in control of my progress. If you're looking for a place of support and encouragement JW Holland is the place to be.
J

Jessica Knights

Google Review

5.0 rating on Google

Frequently Asked Questions

Everything you need to know before your first visit.

You've waited long enough.